By utilizing influencer marketing, a website can get more backlinks, which are a key factor in SEO rankings. This is because anchor texts are actually a ranking factor in an of themselves. Some readers reading the article will check your site out of curiosity. And provided you have great content related to your niche, they will stick around your site, sending positive signals to search engines. One of the effective ways to build links and create brand awareness, especially if you’re a big brand, is to use influencer marketing. There’s a reason why 1 in every 4 marketers use the power of Influencer marketing strategy.

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• As backlinks became a ranking factor, various forms of backlink spam were used to push webpages onto the first page of Google.
• A link coming from a popular page is valued higher than a link coming from an unpopular page.
• Support your ideas with data & examples to show your understanding of the industry.
• On-page SEO is about making your content stand out and providing value that users want to read AND that search engines want to rank.
• If a brand mention is linked, that’s even better, but even if it’s not, it still has some value.

Google’s human quality raters use these guidelines to improve the search engine’s algorithms. From here, work your way through the results to find unlinked mentions. Most websites allow guest authors to include a link back to their own website in the author bio or within the content. A single backlink from an authoritative site is much more valuable than a bunch of links from spammy sites. This can then translate into higher rankings and more organic traffic. We’re a full-service digital marketing agency with 25+ years of experience.

Don’t buy stuff, and keep a close eye on where and how you’re being linked to. We’ve written several guides on how to get quality links for your site BHS Links and what you shouldn’t do when link building. A large part of off-page SEO strategy focuses on link building from authoritative websites in a niche. This is usually done using link-building tactics like guest blogging, expert roundups participation, infographics syndication, etc.

What is Off-Page SEO: Importance, Factors, and Techniques

Because your off-page SEO articles aren’t going to be directly posted on your main site, you have much more flexibility with the range of topics you offer. You won’t have to adhere to a certain theme or follow any particular protocols. However, you will need to select topics that are at least peripherally related to your industry. You might have posted heavily on your first guest posting opportunity, rather than seeking out newer sources.

The internet is a competitive space, and being discovered through search rankings, backlinks, or brand mentions is critical for visibility. And off-page SEO factors like backlinks, reviews, and recommendations help search engines see your site as reputable. Yes, starting an off-page SEO services company is worth it if you have the necessary expertise and can effectively build high-quality backlinks for clients.