An internal link is a link from one page to another within the same website, while an external link is a link from an external website. Do not confuse the PageRank algorithm with an old metric of the same name that was used by Google to display the rank of the pages from 0 to 10. Search engine developers realized that if many quality resources link to a certain page, it means the page is valuable and trustworthy. If page A links to page B, we say that page B has a backlink from page A.

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Like any piece of content that you publish, you need to strategically promote your infographic. And to do that, I recommend using an SEO strategy called “Guestographics”. And if your post is a good fit for that person’s roundup, you’ll get a high-quality link.

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• The higher the score is, the harder it is to rank on the 1st SERP for the keyword.
• For example, use text and background colors with optimal contrast and have a responsive design that adapts to the device, like desktop vs. tablet.
• In SEO, that might be organic sessions or organic click-through rate.

To master SEO, consider learning through structured courses, like the Digital Marketing Course with Gen AI from Digital Regenesys. This course combines SEO strategies with cutting-edge AI tools, ensuring a relevant skill set for digital success. Once potential keywords are identified, content marketing comes into play. This can be updating existing content or creating brand new pieces of content. Good content also has a greater chance of being shared on social media and attracting links.

This is really an interesting one actually because this is all about it’s efficiency, but it’s efficiency in a different way. It’s you’re trying to reach a very narrow subset of the audience that your product, your service is tightly aligned to. You don’t want wastage, around the sides, trying to reach an audience who actually are not primed, they are not interested in your product as well. They can either compete on cost, and that’s being the cheapest in the market.