Moz suggests that the best way to improve this score is to focus on your link profile. You will need to improve your site’s overall SEO health, with a particular focus on the quality and quantity of external links pointing to your site. While not the end-all, domain authority metrics from Moz and SEMRush are helpful to gather a baseline of your website’s ranking authority.

Tools You Can Use For SEO Competitive Analysis

Most modern websites have more pages than you would expect, when you consider e-Commerce product pages, blog posts or category pages. Define your own URL crawling rules based on the same robots.txt syntax to exclude certain pages or directories. SEO Anomaly Yes, you can download a PDF file with your SEO check results by clicking on the “PDF Export” button right at the top of the results page.

How to Audit On-Page Elements

Applying canonical tags on pages further signals to search engines which version should be indexed, helping consolidate ranking signals and avoid duplicate content penalties. Eliminating duplicate versions of your website strengthens SEO by consolidating link equity and preventing search engines from indexing multiple versions of the same content. When duplicate URLs exist, search engines may struggle to determine the preferred version, leading to split ranking signals, lower authority, and duplicate content warnings. Addressing duplicate versions of your site makes sure that all authority is directed to a single canonical version, supporting better ranking performance and indexing clarity. Regular backlink assessment allows you to capitalize on successful link-building tactics while avoiding potentially damaging practices that could undermine your SEO efforts. To review content quality, check if the content satisfies search intent by comparing it with top-ranking pages for the same keyword.

Page speed also has a direct correlation with bounce rate and conversions! As a result, optimizing page speed and decreasing load time often deliver instant results to a company’s organic presence and improves the search experience. Google Search Console historically reports URLs where Googlebot is being blocked. SeoClarity users can find this in the advanced settings in a Clarity Audits crawl.

SEO Crawler

• From a high level, our SEO audit report will show you the most important metrics related to your site’s performance in search engines, list any issues we found, and explain how to correct those issues.
• If you’re looking for step-by-step guidance, then this guide from Jamie Pitman on ‘How to Conduct a Local SEO Audit‘ is a good place to start.
• Of course, you also want to check at this stage for keyword stuffing, and avoid it.
• This free SEO tool will inform you how many valid items it has detected for rich results and if the page has been successfully crawled.
• Well, we’re here to help you get the higher rankings, traffic, and conversions you desire.

Review all errors and follow Google’s instructions to ensure your website has no serious problems. If you don’t get a nice listing, as explained above, then this means that there are several issues with your website. The second step is to search for your brand name on Google and review the results. Use the date filters to view your traffic for the last few months.

For the purposes of this guide, we decided the best approach is to provide tools that can perform specific functions, even though some might overlap in breadth and scope. As we explained above, this comprehensive SEO report includes everything you’ll need to know about your website or individual web pages. It’s constantly changing and evolving, and as a business owner, you need to keep track of it to stay competitive. Google searches are based on an algorithm controlled by the company.

The basic plan limits how many keywords you can track, for example, so it might not be the best choice for larger websites. Morningscore also only integrates with Google, so you’ll miss out on data from users who prefer other search engines like Bing, Yahoo, or DuckDuckGo. Getting your website to rank in Google is harder and more competitive than ever. There are many factors such as on page content, performance, social factors and backlink profile that search engines like Google use to determine which sites should rank highest. There are several files on your server — like .htaccess, robots.txt and sitemap.xml to name a few — that dictate how search engines access and index your content. Optimizing these files, so they are configured appropriately, can have a huge impact on your rankings (which is why we prioritize them as a part of our technical SEO audit services).