I’ve always liked Semrush’s interface, and its clean, responsive design extends to its audit tool. The overview dashboard gives you a really clear picture of your website’s hang-ups and uniquely charts them over time. As you dig into the issues, you can follow breadcrumbs to the individual links and even get detailed explanations of what the issue type means and how you can fix it.

As a part of your SEO audit, verify search engines can crawl your website. For this step, you can work backgrounds by checking the Page indexing report in Google Search Console. Here, Google will outline which pages are indexed and which aren’t. It’s really best suited as a pure auditing/performance monitoring dashboard. I also like the proprietary metric Importance, which calculates a 1 to 10 score that gauges the value of a page to the site’s performance using a secret recipe of metrics.

By navigating to the last search results page, you can access a message indicating removed duplicates, revealing consolidated pages. This step confirms the absence of crawl issues, ensuring that Google has discovered and indexed your content. Create a strong site foundation and an exceptional user experience with the only SEO platform that includes site audits with unlimited crawls. There are endless things you can do to increase your search traffic. Here’s a list of low-hanging fruit you can tackle quickly to help improve your rankings.

How can I improve my SEO score?

By cleaning up bad links and recognizing areas to improve (like earning more quality links), you set the stage for sustainable rankings. This table view format allows you to quickly see which areas of your website are performing well and which areas need improvement. The audit report may also include specific actions that you can take to improve your site’s performance and increase its visibility in search engine results pages (SERPs). On top of that, the majority of websites (around 80%) haven’t implemented schema markup for structured data , missing out on richer search results. One of the great things about this tool is that it measures page speed using field data that it captures whenever someone visits your website on Google Chrome. Field data reflects the experiences of real users accessing your pages on real devices, providing more accurate insight into how your optimizations impact real performance.

Authority Score (AS) is a metric, provided by SEMRush, that grades the overall quality of a website. The score is based on a 100 point scale and uses different variables such as the number of backlinks you have to calculate the score. Their score is gaining more trust over other authority metrics because it factors organic search data and website traffic. An SEO audit checks how well optimized your website is for search engines.

#15. Authoritative Content

So in my opinion, even the most basic of housekeeping issues should be addressed. Using the Crawl Stats report in Google Search Console can give you insight into how your site is being crawled and any issues that may have been flagged by the Googlebot. For larger sites with millions of pages or sites that are often updated, crawl budget can be an issue. In general, if you have a large number of pages that aren’t being crawled or updated as frequently as you want, you should think about looking to speed up crawling. SEO Anomaly Having a big crawl budget does not guarantee that you will rank at the top of the SERPs.

Google Lighthouse is an open-source tool for boosting the SEO quality of your web pages. With the Bing Site Scan tool, you can manually initiate scans from your Webmaster account. Scans can crawl your website or you can have the tool scan your sitemap. The free version has a 500 URL crawl limit and there are limits to other features as well.

It is also a good idea to perform an SEO audit when you notice that your rankings are stagnant or declining. In this guide, I am going to walk you through a step-by-step process for a successful tech audit but also explain what each issue is and, perhaps more importantly, where it should lie on your priority list. After years of working with clients, especially as the head of tech SEO for a U.K.

• There was a time when I carried out most of my keyword research using only Google’s own keyword data and a spreadsheet.
• A credible SEO audit looks at the most influential factors that can result in a significant increase in your rankings.
• It even monitors page changes automatically, so you can get regular performance updates.
• To get started, create a project in the tool and configure the audit.
• With mobile representing over half of web traffic, having a smartphone-optimized responsive site is mandatory.

Every page you want to show up on Google or Yahoo must be in your sitemap, which means creating a map can become tedious if your site has a lot of pages. XML Sitemaps Generator simplifies this process by creating a customized map for you. It can tell you potential crawl issues, which hinder your pages from ranking. Google Trends is a free, handy SEO tool for checking the popularity of a keyword and other related keywords or topics.

Or you can use this link to access a 14-day trial on a Semrush Pro subscription. There are a few different tools out there to help you perform a site crawl. Before we move on to the next step, identify which pages on your site drive the most clicks from Google. • Ensure that vital pages (home, main products/services, top content) are indexed. If not, find out why – perhaps they have a noindex tag or weren’t linked well (or are new and need to be fetched). Completing a comprehensive SEO website audit is just the beginning of your optimization journey.