Are the pages of your website loading quickly to create a good user experience? Most websites today load within a few seconds, and searchers are used to that. Around half of searchers won’t even wait for your site to load if it takes longer than three seconds. Your on-page SEO audit consists of site elements you can control and optimize, and a large portion of that is the content.

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Collect insights from these tests to refine your site for better usability and interaction. In its recommendations, you’ll find many things to fix, like pages blocked by robots.txt or issues with internal linking. The tools also review the quality and relevance of your backlinks and give you ideas on how to get high-quality new links.

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One of the most powerful ways to do this is through internal linking, so be sure to include this in your SEO audit. In addition to a technical crawl, Semrush or Ahrefs provides other insights such as keyword rankings, backlink health, and competitor performance. The SEO site audit of these tools gives you a technical health score from which to work. Technical SEO ensures search engines can crawl, index, and fully understand your content. If search engines can’t properly access your site, no amount of quality content or backlinks will help.

Start by checking your page speed using Google’s free PageSpeed Insights tool. A page speed audit helps you identify exactly what’s slowing down your site and how to fix it. Then review it manually to check for issues like missing or duplicate URLs.

Once, my client in the home care industry was hit with a content penalty back in 2019. I was shocked because we weren’t churning out low-quality content on the website. Instead, we were publishing high-quality articles with expert insights directly from the actual home care providers (employees) of the business.

• The second way is by typing in a page meta title and description.
• Audit headers by having one H1 tag per page, reflecting the main topic and keywords.
• Only when you fix your SEO technical issues, you’ll start getting more traffic from search engines.
• It also lives on the root folder in most cases and can be found at domain.com/sitemap.xml.
• If you find any problematic links, work to remove them by contacting site owners.

Unless you’re auditing your own site, IA-based recommendations should hinge on the goals of project stakeholders. To which pages/parts of the site are they trying to push users? Your target audience and business goals will inform the way you define and organize content. This type of SEO audit will involve on-page efforts like image optimization but largely refers to performance metrics like site speed and security. A technical SEO audit will identify opportunities to fix, eliminate, or reorganize code, prevent spam, switch from HTTP to HTTPS, and more. An SEO audit refers to the process of evaluating various elements of a website that impact its performance in organic search.

From site structure to crawling to site content, it analyses your site for detailed SEO related issues. Moz is a widely popular SEO tool among the SEO community and it offers a tool called Site Crawl which helps you with SEO site audits. Ahrefs is an excellent SEO toolkit which is used by a ton of bloggers and BHS Links it offers a Site Audit tool that gives you an in-depth website analysis. As you can see above, currently it’s showing around 21 issues and the issues are listed on the basis of severity. As you can see above, it provides you a Site Health score out of 100 (the higher the better) and lists down all the issues and warnings that your website currently has. Now, as I complete the audit, I’ll know the answers to those questions — and I’ll have actionable steps to improve my website, thus making it more competitive.